Bachelor of Arts Communication

The Bachelor of Arts in Communication is designed to reflect the theoretical and practical aspects of communication in the context of a traditional liberal arts education. This program emphasizes the development of communication skills that help individuals obtain a competitive edge in the information age.
Forty-one (41) courses / 120 credits.

Program Objectives

1. Develop a broad-based understanding of the functional fields of communication and their interrelationships in complex organizations.
2. Identify and analyze economic climate and business trends in a global business context.
3. Apply quantitative and behavioral tools of communication analysis and decision-making.
4. Utilize IT to improve communication and management decision-making.
5. Prepare logically constructed, relevant, and culturally appropriate written arguments and oral presentations.

Bachelor of Arts in Communication Degree

Course Course Name Prerequisites Credits
BA201 Introduction to Business None 3
BA205 Principles of Management BA201 3
BA210 Organizational Behavior BA201 3
BA220 Principles of Marketing BA201 3
BA235 Business Statistics MA125 3
BA271 Macroeconomics BA201 3
BA420 Business Law BA201 3
BA448 Team Development & Motivation BA205 3
BA490 Project Management BA448 3
CM101 Principles of Communication None 3
CM110 Developing Critical Thinking Skills None 3
CM220 Presentation Skills None 3
CM225 Research Methods in Communication CM101 3
CM241 Public Relations CM101 3
CM251 Mass Communication CM101 3
CM258 Conflict Management CM101 3
CM285 Diversity and Inclusion None 3
CM301 Survey of Communication CM101 3
CM310 Communication Ethics CM101 3
CM346 Advertising and Promotion BA201 3
CM425 Introduction to Media Writing CM101 3
CM431 Communication Theory CM101 3
CM436 Group Communication CM101 3
CM437 Nonverbal Communication CM101 3
CM456 Effective Communication Tools None 3
CM457 Intercultural Communication CM101 3
CS110 Introduction to Computers None 3
EN111 Composition I None 3
EN112 Composition II EN111 3
EN115 Technical Writing for Business None 3
EN221 American Literature I EN112 3
GS150 General Biology None 3
GS210 Earth Science None 3
HI171 World Civilization I None 3
HI172 World Civilization II HI171 3
MA125 College Algebra None 3
NS101 New Student Orientation None 1
PF101 Academic Strategies None 2
PF499 Career Strategies End of Program 3
PY141 General Psychology None 3
SO241 General Sociology None 3
Total Credits Required 120